You’d have to live under a rock not to have heard of Kelly Slater, arguably the greatest surfer of all time. The 44-year-old Floridan has been crowned World Surf League Champion 11 times, and is both the youngest and oldest man to be crowned ASP (Association of Surfing Professionals) champ. For 23 years, he was sponsored by surfwear giant Quiksilver, bearing its logo on his chest and boards. Then, in 2014, he announced he was leaving.
‘There’s nothing bad involved with it,’ commented Slater, at the time. ‘I have this one chance in my life to do this thing I’m real passionate about and I’m really honoured that the situation arose to allow me to do it.’
“That thing turned out to be his own surfwear label. Outerknown, launched last July, is part financed by luxury fashion powerhouse Kering and co-helmed by renowned surfwear designer John Moore. Anchored in Slater’s fame and steered by his commitment to the dual philosophies of sustainable lifestyle and product people want to buy, it offers a grown-up, sophisticated alternative to the cheap-and-cheerful, Hawaiian florals aesthetic that has dragged other surf brands into the depths.” Read more
Kering and London College of Fashion have welcomed world surfing champion, entrepreneur and founder of menswear brand Outerknown, Kelly Slater as their guest of honour at the annual Kering Talk on sustainable fashion taking place on Tuesday 3 November in London. This Talk represents the newest initiative originating from Centre for Sustainable Fashion (CSF), at London College of Fashion (LCF), and Kering’s five-year partnership to support sustainable practices and innovation in the fashion industry. It has also been the occasion to reveal the two winners of the Kering Award for Sustainable Fashion, following a cross-disciplinary contest for students of LCF.